I’m a Data Professional with over a decade of experience turning ambiguous business questions into rigorous, actionable analysis, most recently for Xbox’s digital storefronts and live-service titles at Microsoft. My work centers on funnel and cohort analysis, retention and monetization modeling, and KPI design for large-scale consumer platforms, built on advanced SQL, Power BI/DAX, and Databricks.
Before moving into analytics, I spent many years as a producer/program manager in game development at Microsoft and Sony, leading all production disciplines of cross-functional teams and shipping awards-winning titles reaching millions of players. That background shapes how I approach my data work. My highest priority is providing data an analyses that allow partners and leadership to make the best decisions about the direction of the products and services they create.
Outside of my core commerce analytics work, I’ve built machine learning and NLP pipelines, reinforcement learning agents, and predictive models, some of which are featured here. I’m also increasingly focused on applying AI and agentic tooling (Copilot, Claude) to speed up analytical workflows without cutting corners on quality.
At the end of the day, I like solving hard problems, learning new tools, and communicating findings clearly enough that they actually change how people make decisions.